James Joyce really did invent the Internet. First there was “Here Comes Everybody.” Now there is “Thunderclap.”
Thunderclap is a new (to me) social media tool for bringing attention to your cause, event, film, etc.. I haven’t figured out exactly why or how it works, although the interface does allow a user to set a goal (e.g. 100 supporters or 500 supporters) and that goal-setting might drive people to participate. The site allows easy intergration with Facebook and Twitter, but not Google+ or other networks. Pinterest would seem to be a good fit.
Here is what the “About” page says: “The beauty of Thunderclap is that it sets the goalposts—one message, one number, one date. It’s a common threshold you and your supporters work toward together. It’s a tangible way to measure awareness”
I love the “Thunderclap” imagery because in James Joyce’s Finnegan’s Wake, a Thunderclap meant a cultural transformation, and Marshall McLuhan employs thunderclaps (via Joyce) in War and Peace in the Global Village.
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